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Powersoft Amplifies Growth in Asia with New Regional Partnerships

by Elton -
Powersoft-new-distribution-Asia

Powersoft, a renowned innovator in professional audio amplification technology, announced the appointment of new distribution partners in three pivotal territories in Asia. Qorsys AV Technologies will now represent Powersoft’s market-leading solutions in the Philippines, while Universal Procurement Systems (UPS) will serve as the exclusive distributor for Singapore and Vietnam. This strategic

Creative Technology Invests in Ayrton Lighting Products to Deliver Cutting-Edge Experiences

by Elton -
Creative-Technology-Invests-in-Ayrton

Creative Technology (CT), a global leader in technical production solutions, is thrilled to announce a landmark investment in Ayrton lighting products, distributed by Procom Middle East in the GCC and Lebanon. This significant investment underscores CT’s dedication to delivering world-class lighting solutions and elevating client experiences across the Middle East

LSDream’s Rave Cave Shines Bright with Helms Projects and CHAUVET Professional

by Elton -
Justin Casey and Helms Projects Create Underground Magic for LSDream with CHAUVET Professional

At The Caverns, a sprawling 8,000-foot underground cave passage located just over 80 miles south of Nashville, unique challenges in bringing about the ‘perfect lighting design’ are particularly pronounced. And for lighting designers like Justin Casey, owner of Helm Projects, the uneven terrain is one such test of creativity. “Nothing there

360° Soundscapes with L-Acoustics L-ISA and BlackTrax Bring Going Rural to Life

by Elton -
L-ISA technology’s object-based mixing enhanced the immersive audio experience in the China National Opera House

The theatrical production Going Rural made its debut this autumn at the prestigious China National Opera House, captivating audiences with an innovative blend of storytelling and cutting-edge technology. Co-produced by China Coal Mine Art Troupe, Shaanxi People's Art Theatre Company Limited, and People.cn Co., Ltd., the production received funding from

Robe Middle East to Distribute Avolites

by Elton -
(left to right) Avolites MD Paul Wong, Robe Middle East’s general manger Elie Battah and Avolites sales director, Ron Carrington

UK-based lighting and visual control manufacturer Avolites announced a change in partnership in the Middle East, in that, the brand will be distributed and serviced by Robe Middle East as of January 1st, 2025. Service and support throughout all Middle Eastern countries will be managed via the considerable resources, experience

3DB Expands Stage Lighting Inventory with Major Chauvet Professional Investment

by Elton -
3DB

Dubai-based live event technical service providers, 3DB, have announced a remarkable upgrade to its stage lighting inventory, acquiring an impressive selection of cutting-edge products from globally renowned brand, Chauvet Professional. This latest investment has been facilitated by NMK Electronics Trading LLC, one of Dubai’s most trusted names in professional AV

A Year Full Of Investments Powers Udaya Sound’s Pursuit of Technical Brilliance

by Elton -
Udaya Sound

Dubai-based Udaya Sound LLC, a distinguished name in the region's live event production industry, has had a busy year filled with action in terms of both – events, as well as expanding its technical capabilities through significant investments in its audio and lighting equipment. In its most recent round of investments,

Zactrack Eyes Growth in GCC + Lebanon Through Partnership with Procom Middle East

by Elton -
L–R: Rami Harfouch of Procom, Kenneth Kibiru and Stephan Saremba of zactrack and Procom’s Raja Harfouche and Wiam Boutine

zactrack – a leading provider of high-precision 2D and 3D tracking systems for lighting, audio, and video applications – has announced Procom Middle East – a leading provider of AV technology solutions – as its exclusive distribution partner in the GCC and Lebanon. As part of this partnership, Procom Middle

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