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Gold Coast Gets a Visual Glow-Up

A cutting-edge LED upgrade combining unparalleled expertise from VuePix Infiled, Fredon Technology and ULA Group respectively, brings dazzling durability and digital finesse to HOTA’s iconic outdoor space

The Gold Coast’s cultural epicentre, HOTA (Home of the Arts), has ushered in a new era of visual sophistication with a major technological upgrade to its renowned Outdoor Stage. The installation of 120 VuePix Infiled AR 3.9 outdoor LED panels has dramatically elevated the venue’s capability to host large-scale productions and events, delivering eye-popping visuals in any condition.

Engineered for uncompromising outdoor performance, the VuePix Infiled AR 3.9 panels boast high brightness and rich colour accuracy, ensuring vibrant, consistent displays day or night. Designed to endure the notoriously variable Gold Coast weather, the system includes added wind brace support, offering vital protection against coastal gusts while maintaining visual integrity.

The advanced LED system is driven by the Brompton Tessera SX40 and SD processors, delivering exceptional colour reproduction, smooth image playback and streamlined content management. As a result, HOTA’s AV team now has at its disposal a top-tier, flexible screen system that caters to everything from live concerts and theatre shows to community festivals and corporate activations.

The installation of 120 VuePix Infiled AR 3.9 outdoor LED panels has dramatically elevated the venue’s capability to host large-scale productions events - and exemplifies the strength of collaboration between Fredon Technology, VuePix Infiled, ULA Group and HOTA
The installation of 120 VuePix Infiled AR 3.9 outdoor LED panels has dramatically elevated the venue’s capability to host large-scale productions events – and exemplifies the strength of collaboration between Fredon Technology, VuePix Infiled, ULA Group and HOTA

Spearheaded by Fredon Technology, the project was executed seamlessly from concept to handover. Their role as system integrator ensured that the LED solution not only aligned with HOTA’s artistic vision but also guaranteed operational ease and future scalability.

And perfectly complementing Fredon Technology’s efforts were the crew of experts from ULA Group – one of the region’s (Australia & New Zealand) leading providers of innovative visual technology solutions that include the likes of advanced lighting, digital displays, architectural lighting, LED screens, digital retail signage, outdoor media, entertainment lighting, control systems and more.

To ensure the system was maximised to its full potential, VuePix Infiled’s Jake Horsburgh and ULA Group’s Mike Davies worked closely with both the HOTA and Fredon Technology crews. Jake delivered comprehensive, hands-on training covering everything from LED configuration and hardware maintenance to in-depth sessions on Brompton’s software ecosystem.

The advanced LED system is driven by Brompton Tessera SX40 and SD processors, delivering exceptional colour reproduction, smooth image playback and streamlined content management
The advanced LED system is driven by Brompton Tessera SX40 and SD processors, delivering exceptional colour reproduction, smooth image playback and streamlined content management

“We believe in empowering our clients with the knowledge and skills to get the most from their technology,” commented a member of the working team, as they continued “This kind of collaboration—between supplier, integrator and end-user—ensures not only system longevity but creative flexibility.”

HOTA’s relationship with VuePix Infiled stretches back over a decade. Their first LED billboard was installed in 2014 along Bundall Road and recently underwent a high-spec panel upgrade to keep pace with display innovations. Inside the venue, several VuePix Infiled LED displays also support dynamic digital signage, reinforcing HOTA’s commitment to immersive visitor experiences.

This project exemplifies the strength of collaboration between Fredon Technology, VuePix Infiled, ULA Group and HOTA. Together, they’ve delivered a future-ready visual platform that empowers the HOTA team to craft unforgettable audience experiences with state-of-the-art digital tools. From setup to showtime, the Outdoor Stage now boasts one of the region’s most advanced modular visual systems—built to impress, and built to last.

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