GCC: In a move that underscores its growing influence as a leading professional AV distributor in the GCC, NMK Electronics, a Midwich Group company, has inked not one but two landmark agreements—partnering with global LED display innovator INFiLED and real-time communications trailblazer RIEDEL. Both alliances came to fruition during ISE Barcelona and represent a definitive stride in NMK’s mission to deliver next-gen AV experiences across the Gulf region.

With INFiLED now part of the NMK portfolio, AV professionals, rental houses and system integrators in the GCC gain access to a cutting-edge range of LED solutions, engineered for everything from live events and broadcast studios to retail installations and corporate spaces. Backed by NMK’s robust local presence and technical know-how, the partnership is poised to elevate visual performance standards region-wide.

“We are proud to add another top tier brand to our portfolio,” commented Neil Carroll, Brand Manager at NMK Electronics. “INFiLED is not only a recognized leader in LED innovation, but they are also highly respected in the rental world which is another key segment we are actively developing. This collaboration reinforces our commitment to delivering more than just technology; we bring value, service, and industry-leading knowledge to every project.”

The sentiment was echoed by Samer Otaibi, VP of Sales at INFiLED Middle East, who said, “partnering with NMK Electronics is a natural step for us as we continue to expand our footprint in the GCC.  NMK Electronics’ dedication to excellence and strong relationships in the AV industry make them the ideal partner to bring our LED solutions to new heights in this region.”

Alongside, NMK Electronics also sealed a landmark agreement with RIEDEL Communications—renowned for their advanced real-time signal distribution and communication systems. This partnership strengthens NMK’s ability to support integrators, consultants and other key professional AV technology users with scalable, future-ready systems and technologies that deliver unmatched reliability and performance.

“Partnering with RIEDEL Communications is a testament to our dedication to bringing the most innovative AV solutions to the market,” affirmed Nicolas Cox, Managing Director at NMK Electronics. “As the industry evolves, it’s crucial for us to align with brands that share our vision for excellence and technological advancement. RIEDEL’s expertise in delivering state-of-the-art communication and signal solutions makes them an ideal fit for our growing ecosystem of partners.”

Tobias Kronenwett, Regional Sales Director Eastern Europe, RIEDEL Communications, Middle East & Africa (EEMEA) expressed contentment on RIEDEL’s behalf, “NMK Electronics has built a reputation for delivering high-quality AV solutions and strong customer support. With this partnership, we look forward to working together to bring next-generation communication and signal transport technologies to the region, ensuring integrators and end-users benefit from the very best the industry has to offer.”