ABU DHABI: Dubai-based audio-visual solutions provider Venuetech LLC, a prominent name in the Middle East’s professional AV landscape, recently collaborated with Meyer Sound to deliver an intensive training session on system design optimisation and low-frequency control. Held in January 2025, the event brought together audio professionals from across the region at “The Black Box” in The Arts Center at the New York University Abu Dhabi.

The session, led by renowned audio educator Merlijn van Veen, marked a significant milestone in professional audio training for the region. Attendees were treated to cutting-edge insights, intriguing demonstrations, and opportunities to engage directly with industry experts. The training catered to a diverse audience, including independent sound engineers, engineers from rental companies, audio professionals from performance venues, and Meyer Sound users, reflecting the broad applicability of the topics covered.

Sources indicate that the curriculum focused on core principles of audio and sound design while also incorporating interactive gamified knowledge assessments; among several other key tech-intensive topics. This innovative approach not only ensured better understanding but also engaged participants in dynamic discussions. The session provided a deep dive into advanced sound technologies and demonstrated their real-world applications, positioning attendees to deliver superior audio experiences in their respective domains.

Meyer Sound’s renowned system design expertise took centre stage during the training, as the brand showcased its commitment to empowering users with the knowledge to maximise the potential of its systems.

The event also underscored the importance of collaborative learning. Bringing together a diverse mix of participants fostered networking opportunities and cross-industry exchanges, ultimately contributing to the region’s growing reputation as a hub for professional AV innovation. The training highlighted the growing need for skilled audio professionals in the Middle East and Africa (MEA) region as the demand for world-class audio-visual solutions continues to rise. By hosting such educational initiatives, Venuetech LLC and Meyer Sound are helping bridge the knowledge gap while promoting the adoption of innovative sound technologies.

Andrea Granata, Meyer Sound’s Sales Manager for the Middle East and Africa (MEA) region, was present to address queries and share insights on the brand’s technologies and regional initiatives. Granata’s involvement underlined Meyer Sound’s dedication to supporting the local audio community and reinforcing its presence in the MEA market.