MIDDLE EAST: Belgian amplifier manufacturer APEX has entered into a strategic distribution partnership with 7Hertz, a prominent distributor in the professional audio industry, to cover the GCC countries, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, as well as Lebanon. This collaboration marks a significant milestone for both companies as they aim to deliver advanced audio solutions to integrators across the region.

Val Gilbert, Sales Manager at APEX, expressed his enthusiasm for the partnership, highlighting 7Hertz’s strong reputation for its proactive approach, technical expertise, and dedication to customer training and support. “7Hertz is highly respected throughout the region for its proactive approach, technical expertise, comprehensive customer training, and support,” commented Gilbert. “I am excited to work with the 7Hertz team to show integrators in the GCC and Lebanon how our CloudPower amplifiers can enhance their projects and reduce their install time.”

Chadi El Masri, CEO and founder of 7Hertz, echoed this sentiment, expressing confidence in the value APEX brings to their portfolio of premium audio brands. “APEX is an excellent addition to our lineup of leading audio brands. CloudPower’s onboard DSP is easy to set up using the IntelliCloud software, and the ability to manage amplifiers remotely is something many integrators are looking for. We are confident APEX will quickly become a popular choice in the region,” said El Masri.

The addition of APEX to 7Hertz’s brand roster further strengthens their position as a leading distributor of high-quality audio solutions. 7Hertz already represents globally renowned brands, and the company continues to provide cutting-edge audio products and exceptional support to its customers, ensuring they stay ahead in an ever-evolving industry.