Production Resource Group a.k.a. PRG Middle East, a titan in the world of live event technical solutions, recently elevated three high-profile events in the Middle East to new heights with its extraordinary entertainment lighting designs. From sporting celebrations to global conferences, PRG’s lighting mastery has illuminated the region with stunning visuals and cutting-edge technology, reaffirming their reputation as the leading technical solutions provider in the industry.

On 24th May, the Kingdom Arena in Riyadh witnessed a landmark event, as Pepsi presented the “Party With Pepsi” show, marking a historic moment as the first brand to take centre stage at the closing ceremony of a major football event in Saudi Arabia. Partnering with the Roshn Saudi League, Pepsi’s groundbreaking show was more than just a musical celebration; it was a cultural statement that intertwined the thrill of football with the energy of live music.

Bringing this spectacle to life with vibrant energy and meticulous precision was PRG Middle East. Their team of experts designed and deployed an intricate lighting architecture that perfectly echoed the event’s electrifying spirit. The setup was controlled using the industry-standard grandMA 2 console, ensuring flawless synchronisation and dynamic lighting effects; with PRG’s design featuring 68 units of Ayrton Domino, 12 units of PRG Icon Edge, 28 units of GLP X5 Bar, 56 units of Ayrton Argo 6FX, and 64 units of Claypaky Mythos – all of which came together seamlessly to create a breathtaking display that harmonised seamlessly with the theme of the event. The lighting design was instrumental in crafting an immersive experience, where the excitement of football and the universal language of music came together in perfect unity.

On August 3rd, the Etihad Arena in Abu Dhabi became the battleground for the UFC Fight Night, organised by UFC and Abu Dhabi’s Department of Culture and Tourism (DCT). This high-adrenaline event, featuring some of the world’s most elite mixed martial artists, was a spectacle of energy, precision, and intense competition. Enhancing the electric atmosphere of this action-packed night was PRG Middle East’s lighting expertise.

For this event, PRG Middle East engineered a colossal yet intricately detailed lighting setup that highlighted the intensity of each bout. Their design included 96 units of Ayrton Argo 6FX, 6 units of Ayrton Domino Followspot, 31 units of Ayrton Domino S, 8 units of Ayrton Domino Wash, 16 units of ChromaQ Colorforce II, 14 units of Claypaky Mythos, 78 units of CLF Ares, 32 units of DM Par RGBW, and 44 units of GLP Fusion Xbar. This meticulous arrangement not only enhanced the live viewing experience but also amplified the drama of the fights, adding layers of excitement and spectacle to each clash in the ring. PRG’s innovative approach to lighting transformed the arena into a dynamic environment where the energy of the sport was matched by the visual impact of their lighting design.

And finally, the most recent showcase of PRG Middle East’s lighting prowess was at the New Global Sport Conference 2024 (NGSC), held at the Four Seasons Hotel in Riyadh. This event aimed to place Saudi Arabia at the forefront of the global conversation on gaming and esports. Under the theme ‘The Future of Fandom,’ the conference gathered over 1,200 attendees, including industry leaders, sports and entertainment professionals, and gaming enthusiasts, for two days of thought-provoking dialogue and collaboration.

To set the right tone for this influential event, PRG Middle East delivered a lighting design that balanced sophistication with impactful visuals. Their setup featured 16 units of Ayrton Huracan Profile, 40 units of Ayrton Cobra, 20 units of Ayrton Argo 6FX, 22 units of Icon Edge, 20 units of Impression X4-L, 22 units of Fusion Stick FS16Z, and 70 units of SGM P-5. This meticulously crafted lighting arrangement created an atmosphere that was both refined and engaging, accentuating key moments such as significant announcements and panel discussions. PRG’s design played a crucial role in highlighting the innovative ideas and strategic collaborations that emerged during the event, ensuring that the lighting not only supported the event’s high-profile status but also enhanced its focus on the future of esports and sports entertainment.

Across these three remarkable events, PRG Middle East consistently proved its ability to deliver world-class entertainment lighting solutions that amplify the essence of live events. Their innovative designs, strategic use of state-of-the-art lighting equipment, and flawless execution have left a lasting impression on audiences in Riyadh and Abu Dhabi. And while the company’s commitment to pushing the boundaries of lighting technology continues to set the benchmark for live event production in the region with each project; PRG Middle East continues to redefine what’s possible in the world of live event lighting, establishing a legacy of excellence that resonates across the global entertainment industry.

PRG Middle East