SOUTH KOREA: Electro-Voice has taken a significant step toward expanding its footprint in South Korea through a new distribution agreement with Entergrain. The strategic partnership sees Entergrain named as the exclusive distributor for the Electro-Voice brand in the region, a move set to energise the Korean pro audio landscape.

With a legacy built on delivering high-performance speakers, installed sound systems, and microphones—all designed and manufactured in-house—Electro-Voice is aiming to bring its core product lines closer to South Korean customers through Entergrain’s extensive local network. Under the agreement, Entergrain will handle all aspects of distribution and marketing for the Electro-Voice brand within the territory.

Entergrain, founded in 1991, brings over three decades of experience in the pro audio sector. The company is highly respected in the Korean market, particularly for its own Kanals brand, and offers a comprehensive portfolio that spans both wired and wireless microphones, as well as wireless amplifier solutions. The alignment with Electro-Voice reflects Entergrain’s ongoing commitment to quality and innovation.

“We are honoured to collaborate with Electro-Voice, and through this partnership, we aim to deliver more professional and distinctive audio systems in line with the ever-evolving market demands,” said Kwi-Sung Hong, CEO of Entergrain. “We are committed to setting a new standard for the domestic audio industry.”

The partnership has been formalised under the umbrella of Robert Bosch Korea’s Building Technologies division. Ho-Sung Lee, Director of the division, expressed his confidence in the move: “We are confident that our collaboration with Entergrain will enable Electro-Voice’s exceptional products to reach an even broader customer base. We firmly believe that this partnership will make a significant and positive contribution to the advancement of the Korean audio industry.”