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Christie Lights Up Beijing’s New Emperor Cinemas

Delivering cutting-edge visual performance, Christie’s CineLife+ RGB pure laser and RBe enhanced laser projectors power the ultimate movie experience at Emperor Cinemas Taikoo Li Sanlitun.

Beijing’s vibrant entertainment district, Taikoo Li Sanlitun, has welcomed a new cinematic landmark with the grand opening of Emperor Cinemas flagship multiplex. Designed to set a new standard for premium moviegoing, the 6,076-square-meter complex features seven state-of-the-art auditoriums equipped with Christie’s advanced CineLife+ Series RGB pure laser projectors and IMB-S4 media servers. This strategic collaboration underscores Emperor Cinemas’ commitment to delivering high-quality visuals and immersive experiences to audiences in Mainland China.

Emperor Cinemas Taikoo Li Sanlitun is the second flagship location in Beijing under the Emperor Group brand. The multiplex incorporates Christie CineLife+ Series RGB pure laser and RBe enhanced laser projectors, offering superior brightness, colour accuracy, and long-term reliability. The integration of CineLife+ IMB-S4 media servers ensures seamless, secure, and DCI-compliant content delivery, supporting both 2D and 3D formats at up to 4K resolution and 120 frames per second.

“As a leading exhibitor, Emperor Cinemas is dedicated to providing moviegoers with best-in-class cinematic experiences, and Christie’s cinema solutions perfectly complement our vision for this flagship location,” said Bill Lee, General Manager of Emperor Cinemas (Mainland China). “More than just a place to watch movies, this cinema will serve as a cultural hub, hosting premieres, director Q&As, and fan events that foster a deeper appreciation for cinema.”

One of the auditoriums fitted with Christie RGB pure laser projectors at Emperor Cinemas Taikoo Li Sanlitun
One of the auditoriums fitted with Christie RGB pure laser projectors at Emperor Cinemas Taikoo Li Sanlitun

The Christie CineLife+ Series projectors incorporate Real|Laser and Phazer illumination technologies, ensuring energy-efficient operation without compromising on visual fidelity. A streamlined UX-designed touch panel enhances usability, while Christie’s proprietary electronic colour convergence (ECC) technology delivers precise lateral colour alignment, a key differentiator in the CineLife+ Series.

James Li, Executive Director, China Cinema, Christie, highlighted the company’s long-standing partnership with Emperor Cinemas, stating, “We’ve closely followed Emperor Cinemas’ growth in China and admire their pursuit of excellence. The Christie CineLife+ Series delivers superior brightness, colour accuracy, and longevity, ensuring that Emperor Cinemas continues to lead in projection technology and visual excellence.”

Beyond its technological advancements, Emperor Cinemas Taikoo Li Sanlitun enhances the visitor experience with the introduction of CINEBITES, a new premium dining concept featuring gourmet selections and specialty beverages. This fusion of fine dining and cinema elevates the entertainment experience, positioning the flagship multiplex as a must-visit destination in Chaoyang District.

“Beyond delivering world-class movie experiences, this flagship location will add to the vibrancy of Sanlitun, offering a dynamic mix of entertainment and leisure,” added Lee. “Our collaboration with Taikoo Li Sanlitun strengthens the cultural and economic fabric of Chaoyang District, setting a new benchmark for integrated entertainment destinations.”

With 14 locations across Mainland China, Emperor Cinemas continues to expand its presence in the high-end cinema market, integrating cutting-edge projection technology with sophisticated venue design. The successful implementation of Christie’s CineLife+ Series projectors at Emperor Cinemas Taikoo Li Sanlitun reaffirms Christie’s position as a global leader in cinema projection, bringing unparalleled visual storytelling to audiences worldwide.

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