GLOBAL: IAAPA (International Association of Amusement Parks and Attractions) is a diverse and dynamic community of global attractions professionals, and the largest international trade association for permanently located attractions, as it unifies the attractions community, connects people to learn and grow together, and strives to promote the highest professional standards for excellence and safety around the world. Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family 2 entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers.

The largest amusement industry trade show in the Asia-Pacific region – the IAAPA Expo Asia 2025 – is all set to be hosted from 30 June to 3 July at the Shanghai New International Expo Center in China; with the international extravaganza poised to showcase the newest technological advancements and innovative solutions in the attractions industry from more than 300 exhibitors, with over 10,000 attendees expected to visit the bustling 10,000m2 trade show floor.

Traditionally, exhibitors have connected with their ideal customer base and driven revenue at this premier expo for leisure and entertainment. And 2025 will be no different according to the organizers, as the event is slated to attract a highly targeted audience of industry professionals actively seeking innovative products and solutions – thereby making it the perfect platform to generate qualified leads and forge strategic partnerships that translate into real business growth.

Reports suggest that by the end of 2025, the theme and amusement park industry in the APAC region is projected to attract more than 425 million visitors and generate over USD $19 billion in spending. And the show management affirm that exhibitors at IAAPA Expo Asia will gain a strategic advantage by positioning themselves at the forefront of this growing industry.

IAAPA Expo Asia Pacific Executive Director and Vice President, Jack Chan, said the inspiring four-day event is the ultimate gathering of global amusement industry leaders and a prime platform to foster beneficial connections; as he commented “The IAAPA Expo Asia is the perfect place to network, expand visibility of your business, enhance your professional development, and connect with manufacturers, buyers and peers. For both exhibitors and attendees, it’s a chance to explore the latest trends, key issues and consumer preferences for the amusement/attractions sector; and, by having all the key industry players under the same roof, it’s an efficient way to meet in-person with over 10,300 potential clients, partners, suppliers and collaborators who share your vision.”

He further explained that the expo covers the entire spectrum of the attractions industry – not only amusement and water parks – as he elaborated, “Our event embraces the whole attractions landscape, including entertainment centres, location-based attractions, zoos, aquariums, museums and nature attractions as well as hotels and resorts and event facilities such as stadiums and food and beverage operators. It really is a one-stop destination for professionals in the leisure and attractions industry, whether you’re part of a multinational corporation or a small family-run operation.”

This year’s theme ‘Find Possible’ reflects the event’s focus on inspiring creativity and forging meaningful connections to unlock new growth opportunities, explore the future of the leisure and entertainment industry, and discover unexpected partnerships and new market opportunities. Exhibitors can also gain invaluable insights through the expo’s comprehensive education program which will cover a wide range of topics, from personnel development and business optimisation to F&B trends and revenue diversification. The expo’s EDUTours will offer an exclusive behind-the-scenes look at some of China’s peak entertainment venues and insider knowledge directly from their top executives. Lunch and Learn sessions are another opportunity to gain actionable insights that help businesses stay ahead in a rapidly changing market.

“We consistently receive overwhelmingly positive feedback from exhibitors about the value and return-on-investment they’ve gained by participating in the IAAPA Expo Asia,” concludes Chan.