GLOBAL: Long time Adamson Systems Engineering stalwart Morten Lave has now been appointed as Chief Technology Officer of JOYNED. Lave, who has played a pivotal role in the implementation and integration of AVB/Milan standards into Adamson’s product ecosystem, now brings his expertise to JOYNED, a company dedicated to democratising network technology for the audio market and enhancing accessibility to AVB/Milan’s full potential.

Reflecting on the impact of Lave’s contributions, Brian Fraser, Head of Product & Technology at Adamson, stated, “With Morten’s expertise, Adamson has been able to bring industry-leading AVB/Milan solutions to market that have moved the technology needle. Milan modules with network redundancy and daisy chainability define the cutting edge of networked audio offerings that have come from the successful partnership between Adamson and Morten. We are very happy to see this vast knowledge be applied to solutions that will bring Milan to a wider pool of manufacturers and end-users.”

The move comes at a transformative time for the industry, as standardisation efforts—particularly with AVB/Milan—gain momentum. Fabian Braun, founder and CEO of JOYNED, highlighted the significance of this shift, stating, “The shift towards standardisation, particularly with AVB/Milan, is transforming the audio industry. By integrating Morten’s software, we are not only expanding our capabilities but also reinforcing our commitment to open, interoperable standards. This partnership positions JOYNED to provide a seamless experience for manufacturers, helping them to implement time-sensitive networks that are both innovative and user-friendly.”

Morten Lave himself expressed enthusiasm about continuing his collaboration with Adamson while driving broader industry adoption of Milan-based solutions. “As the audio industry moves towards greater standardisation, JOYNED is at the forefront of this trend,” said Lave. “Our collective expertise, rooted in years of collaboration through the Avnu Alliance since 2017, allows us to build a stronger foundation for the future of audio networking. I’m excited to continue the collaboration with Adamson. As a product manufacturer, Adamson has been instrumental in driving the Milan ecosystem and will continue to be an important partner of JOYNED going forward.”