UAE: Netherlands-based manufacturer ELC Lighting has announced the appointment of Sonic Evolution FZC as the exclusive distributor for its ELC and Green-GO brands in the United Arab Emirates (UAE). Based in Sharjah, Sonic Evolution will now supply ELC Lighting’s award-winning DMX-over-IP lighting control products and the Green-GO family of digital wireless intercom solutions to customers throughout the region.

Established in 2023, Sonic Evolution FZC is a distributor of specialist technologies tailored for the professional production industry. The company was founded by India-born Dr. Rajesh Khade, a medical doctor with a passion for drumming and live sound engineering, alongside his partner Arnold Coelho, an audio and mechanical engineer. Despite being a relatively young company, Sonic Evolution’s distribution portfolio already includes cutting-edge brands such as Rational Acoustics, MEL Lab, Sonnect, StageStrike, and Unika, and the addition of ELC and Green-GO further strengthens its offerings.

Sonic Evolution is deeply committed to supporting its market by providing product training, demonstrations, and hands-on workshops designed to empower users and help them maximise the potential of ELC and Green-GO solutions. “The UAE region presents a growing demand for efficient, innovative communication and control solutions,” says Dr. Khade. “ELC and Green-GO’s products address these needs directly and offer significant potential in industries such as live events, broadcast, and theatre, where reliable communication and control systems are critical.”

Dr. Khade further notes, “As a young company, partnering with trusted brands like ELC and Green-GO strengthens our portfolio and allows us to offer state-of-the-art solutions that align with our clients’ needs. Their proven technology complements our existing offerings, creating a well-rounded product line for diverse customer requirements.”

ELC Lighting’s representative, Silvio Cibien, shared his enthusiasm about the partnership, stating, “We are delighted to welcome Rajesh, Arnold, and Sonic Evolution to our global family. We know he and his team will have the drive to establish a special connection between our solutions and his customers across the UAE.” Green-GO has also reaffirmed its support for the Middle East market, with Luca Gianni continuing in his role as support and application specialist for the region.