GLOBAL: Eastern Acoustic Works (EAW), a renowned innovator in professional loudspeaker systems and technologies, has announced the opening of its new headquarters in Franklin, Massachusetts. This state-of-the-art facility represents a pivotal moment in EAW’s history, solidifying its dedication to providing precision-engineered solutions for the live sound and installation markets. Located just 45 minutes from Boston and 30 minutes from Providence, the new 56,000-square-foot standalone building unifies all EAW operations, driving greater efficiency and enhancing its ability to serve customers worldwide.

The facility boasts a thoughtfully designed layout, including 32,000 square feet for production and warehousing, 6,000 square feet of advanced engineering labs, a 3,000-square-foot indoor training and demonstration space, and 12,000 square feet of office space. Additionally, expansive outdoor demo spaces have been introduced, adding a new dimension to EAW’s operations. “Streamlined logistics and improved production capabilities translate directly into exceeding customer expectations for quality and response times,” said EAW’s President, TJ Smith, reflecting on the advanced systems and infrastructure now in place.

A major highlight of the new headquarters is its enhanced engineering lab, which builds on EAW’s tradition of rigorous product development and testing. The high-ceiling PIT lab allows for precise measurements of lower frequencies, ensuring greater resolution across all frequencies. Geoff McKinnon, Senior Director of Engineering at EAW, shared his insights on this advancement, stating, “The high ceiling in our acoustics lab, known historically as the ‘PIT lab,’ allows us to measure lower frequencies and provide greater resolution at all frequencies. On-site product development and testing strengthens our ability to deliver superior sounding solutions.”

The facility also features a cutting-edge indoor training and demo space, designed to host classroom-style customer education sessions and product demonstrations. This space is complemented by a video production studio for virtual training, providing flexible options for engaging with customers. Adding to these capabilities are two extensive outdoor demo areas, including a 175-foot throw area and a 300-foot throw area, equipped with 40-foot scaffold towers and rigging to showcase systems ranging from large club or theater setups to stadium-length arrays. These real-world testing environments allow EAW to validate and exhibit its loudspeaker systems for prospective customers in its own backyard.

The integration of all departments within the new headquarters fosters enhanced collaboration and communication, further boosting EAW’s efficiency in addressing customer needs. “The best part of the new headquarters is that the proximity of all departments fosters closer interaction and communication,” noted Smith. “For example, having customer support, the service center and engineering in close contact every day enables us to enhance our efficiency as we work to serve our customers.” He also highlighted the benefits of relocating from the previous Whitinsville facility, explaining, “While our overall square footage remains the same, the new space is far better organized and tailored to modern needs. This facility not only supports our growth but also allows us to welcome customers with confidence. The Franklin area, with its abundance of hotels and restaurants, creates a more accommodating environment for visitors.”

Situated within 15 minutes of iconic New England venues such as Gillette Stadium and the Xfinity Center, the new headquarters strengthens EAW’s ties to the live sound industry and bolsters its efforts to reclaim its production audio heritage. “Being within 15 minutes of two premier live music venues enables us to attract top talent and strengthen our connections to the live sound industry as we reclaim our production audio heritage,” added Smith.

Located at 19 National Drive, Franklin, MA, EAW’s new headquarters is now open to customers by appointment, offering an inviting and technologically advanced space for collaboration, training, and innovation. This milestone not only highlights EAW’s commitment to excellence but also sets the stage for the company’s continued growth and leadership in the professional audio industry.