MA Lighting International – globally recognised for its state-of-the-art lighting control solutions, including the industry-leading grandMA series – have announced its exclusive distribution partnership with Procom Middle East for the Gulf Cooperation Council (GCC) region and Lebanon. This strategic collaboration will officially take effect on January 1, 2025, heralding a new era of growth and innovation for MA Lighting in the Middle East.

“We are delighted to join hands with Procom Middle East as our trusted partner in the GCC region and Lebanon,” stated Stephan Saremba, managing director of MA Lighting International. “Our companies share a commitment to offering premium products, outstanding customer care, and innovative solutions that meet the specific demands of the markets we serve. Procom’s expertise and dedication position them perfectly to support existing MA Lighting users and introduce our solutions to new audiences. We are excited to welcome Procom to the MA family as we expand our presence and success in this dynamic region.”

Procom Middle East, headquartered in Dubai, UAE, is a leading provider of professional audio, lighting, video, and rigging solutions in the GCC region. With decades of industry experience, Procom has established itself as a centre of excellence in lighting control, making it the ideal partner for MA Lighting. And through this partnership, Procom will provide comprehensive support for MA Lighting products, including after-sales services, technical expertise, training programs, and ensuring product availability across the region.

“Procom is a centre of excellence in lighting control. This makes it the natural home for MA Lighting in the region,” said Charbel Zoghbi, commercial director at Procom Middle East. “Our commitment to multi-lingual training programs, technical support, after-sales services, and product availability ensures that MA Lighting solutions will be accessible to all. We are proud of the trust that MA Lighting has placed in us and are excited to represent their world-class products in the GCC and Lebanon.”

This partnership with Procom Middle East appears to be a significant step in strengthening MA Lighting’s presence and providing enhanced support to customers in one of the world’s most vibrant markets for professional lighting technology. And with this collaboration, both MA Lighting International and Procom Middle East appear poised to redefine industry standards and continue setting benchmarks in the region’s professional lighting landscape.