GLP took the radical decision to reduce the footprint of its booth at this year’s LDI expo, which has been taking place at the Las Vegas Convention Center.

This was in order to free up budget, which was reinvested in their lavish 30th anniversary party at the luxury Venetian Resort. With over 2,000 guests attending, it was one of the Expo’s great parties of all time.

And the Venetian’s Atomic Saloon Show provided a perfect showcase to launch the new aptly named MAD MAXX, an IP65 LED fat-beam fixture which is designed mainly, but not only, as a SkyBeam fixture. This not only made it a real talking point, but also probably the most photographed lighting fixtures at the show.

But aside from the razzmatazz, back at the Convention Center GLP’s rationale in significantly reducing its booth size was based on close scrutiny of its environmental footprint.

Construction of all stand furniture, plinths and podests was with 100% reusability in mind. Explains director of marketing, Uli Steinle: “All are specially built road cases that will feature on every road show and exhibition in the US, going forward.”

Of course, while MAD MAXX was leading the charge there were plenty of other new product showcases from GLP. FUSION EXO Hybrid 40, impression S500, JDC Burst 1, and impression X5 IP all received a resounding thumbs-up from the market.