zactrack – a leading provider of high-precision 2D and 3D tracking systems for lighting, audio, and video applications – has announced Procom Middle East – a leading provider of AV technology solutions – as its exclusive distribution partner in the GCC and Lebanon. As part of this partnership, Procom Middle East will be responsible for sales, after-sales service, technical support, training, and marketing for zactrack products throughout GCC + Lebanon as the company looks to offer the zactrack PRO, zactrack SMART, and zactrack mini track kits to users across the region.

Stephan Saremba, Managing Director of zactrack International commented on the move, as he shares “We are excited about joining forces with Procom and we are looking forward to this partnership. Both companies have a clear focus on providing high-quality products, excellent customer service and solutions to address customer needs in the various markets we are active in. With the commitment and expertise of Procom we are aiming to strengthen relationships with existing zactrack users as well as to expand into new markets. We are thrilled to welcome Procom to the zactrack family and jointly grow the Middle East market with zactrack solutions.”

zactrack’s advanced tracking systems combine light, sound, and video into a centrally controlled system, all in one product. This represents a new era of dynamic, human-centric show effects with limitless applications: concert tours, television studios, theaters, houses of worship, and elaborate installations. zactrack offers the right solution for every production, creating a truly immersive experience for audiences on multiple levels. zactrack employs a sophisticated system of sensors and software to track the movement of performers on stage. These sensors, often small and unobtrusive, emit radio signals detected by receivers. The system then processes this data to generate real-time 3D positions of the performers.

Affirming plans to showcase the capabilities of zactrack’s tracking systems in their dedicated display area and showroom; Procom Middle East asserts that this strategic alliance solidifies the company’s position as a premier provider of cutting-edge technology solutions in the Middle East.

“We have seen the demand for tracking solutions precede the product offerings available, and we are happy to make it accessible in the region. I am especially excited about the zactrack mini kit, which is able to offer affordable tracking for everyone,” says Rami Harfouch, General Manager at Procom Middle East.