Creative Technology Middle East (CTME) is making a significant impact on the Middle Eastern live events industry with a series of ambitious investments and initiatives, all aimed at bolstering technical excellence and nurturing local talent. These moves are set to elevate the region’s vibrant live events scene, reinforcing CTME’s position as a major player in the professional AV landscape.

At the heart of CTME’s recent developments is the addition of the Rivale Wash from AYRTON to their lighting inventory. Now housed in their expansive new facility in Dubai, the Rivale Wash offers unparalleled brightness, superior colour precision, and extensive creative flexibility. This addition equips CTME with the advanced lighting capabilities necessary to meet the growing demands of the Middle East’s dynamic event industry, enabling them to bring a diverse range of creative visions to life.

Alongside their lighting enhancement, CTME has also made a significant leap in networking technology by acquiring over 100 Luminex units from Luminex Network Intelligence. The new inventory includes state-of-the-art models like the LumiNode 12, LumiSplit 2.10, and GigaCore 20t, which facilitate real-time monitoring and simplified network management. These tools are designed to make setup processes more efficient while ensuring the reliability of complex live shows, highlighting CTME’s dedication to maintaining high technical standards. These investments underscore CTME’s commitment to pushing the boundaries of technical quality in a rapidly expanding entertainment market.

And in a clear demonstration of their commitment to excellence, the company’s technical specialists have undergone an extensive training programme focused on the newly acquired Luminex units. This training enhances their expertise, ensuring they are equipped to handle the latest technologies and deliver flawless live events. This combination of cutting-edge technology and a highly skilled team solidifies CTME’s reputation as a leading technical solutions provider, prepared to meet the evolving needs of the Middle Eastern events sector.

Impressive investments notwithstanding, CTME’s dedication doesn’t stop at equipment alone.

With Saudi Arabia’s entertainment industry experiencing unprecedented growth, driven by the ambitious Vision 2030 initiative, the need for skilled AV professionals has never been greater. CTME was seen to be rising to the challenge; as the company is noted to have qualitatively contributed to the Kingdom’s development through strategic educational initiatives.

A key component of this effort has been their partnership with the “BEAST Ed” programme and the Academy of Live Technology (ALT). This collaboration aims to equip aspiring AV technicians with the practical skills and theoretical knowledge they need to succeed. Martin Hall, General Manager for Saudi Arabia, extended his gratitude to Melanie Lemnios, Grace Hardman, Johnny Wood, and Matt Glynn, who were instrumental in delivering this initiative. According to Hall, the goal is not only to educate but to inspire the next generation of AV innovators who will shape the future of the Saudi event industry.

Continuing their focus on talent development, CTME took another step forward by participating in the Soundstorm Job Fair in Riyadh on October 17th. This event provided a platform for CTME to connect with emerging professionals and showcase the company’s commitment to nurturing local talent. By engaging with future AV professionals, CTME is actively contributing to the Kingdom’s ambition of becoming a global hub for entertainment and live events. The initiative also reaffirms CTME’s status as a leader in the AV industry, committed to supporting the growth of Saudi Arabia’s live events sector.

These efforts by CTME are part of a broader strategy to foster long-term growth in the Middle Eastern live events industry. As Saudi Arabia continues to establish itself as a global events destination, the initiatives led by CTME are crucial in shaping the Kingdom’s AV landscape. The students and potential recruits trained through these programmes are expected to make a significant impact in upcoming events, strengthening Saudi Arabia’s position in global entertainment and sports. By investing in both advanced technology and local talent development, CTME is not just preparing for the future – they are actively crafting it, ensuring that the Middle East remains a key player in the international live events industry.

Creative Technology’s recent actions highlight a comprehensive approach to elevating the regional live events sector. Through a combination of high-end equipment, technical training, and educational partnerships, CTME is positioning itself as a driving force behind the growth and development of the Middle East’s professional AV industry. Their proactive strategy is a testament to their commitment to excellence, reinforcing the Middle East’s status as a vibrant and influential hub in the world of entertainment and live events.