Through this new partnership, Riedel is expanding its range of technical and logistical services in the event sector by adding solutions from simply-X, a German provider of access control systems, cash and contactless payment solutions, and fan engagement. The close cooperation allows simply-X to expand its presence in international markets.

simply-X products will be offered via Riedel’s rental organization, providing customers with numerous synergies in the technical, economic, and logistics areas. Through the cooperation, both companies will remain autonomous, continuing to offer their products independently of each other in the market.

“Whether it’s Wacken or the Berlin Olympic Stadium, one key to success in modern event production is the ability to align all processes and services comprehensively to provide guests with a seamless and pleasurable experience,” said Thomas Riedel, founder and CEO of Riedel Communications. “In collaborating with simply-X, we gain a partner who is a champion of innovation with a high level of expertise in terms of security and digitization.”

The collaboration provides customers with tremendous value, enabling seamless integration of cashless payment systems into events worldwide thanks to a unified infrastructure.

“I associate strength, vision, and growth with the Riedel brand. This partnership provides us with new impetus and optimal conditions for further growth by allowing us to offer innovative IT solutions to a broader, international customer base,” said Matthias Bode, CEO of simply-X. Numerous customers throughout Europe rely on the comprehensive services offered by simply-X, including the Copenhagen Royal Arena, the Wacken Open Air Festival, Bundesliga club Eintracht Frankfurt, and the Sachsenring.

www.riedel.net