Photos credit: Carlos Escoba

When Latin music megastar Marc Anthony set out to create the MAGNUS Media entertainment agency, his team turned to Meyer Sound to bring the same level of sound solutions from his live touring success to the venture’s new Miami headquarters. The new space includes a showcase lounge and studio where MAGNUS Media will work with emerging artists.

Founded in 2015 by Anthony and principal partner/CEO Michel Vega, MAGNUS Media is a diversified enterprise focused on leveraging the power of Latin content creators through artist management, music publishing, digital content creation, video production, and music recording and distribution.

The new collaborative effort extends the existing touring relationship with Anthony, where his rider specifies the Meyer Sound LEO Family.

MAGNUS Media Chief Operating Officer Felipe Pimiento explains that the agency developed organically when Anthony came to the realization that, “‘If everybody’s calling me for advice, why not make this a business and set up a company that can represent other musicians and athletes, and start a movement to change the conversation where the influencers – the athletes and artists’ interests are first.’ And that’s where MAGNUS came from.”

The Meyer Sound system sets the tone for uncompromising quality in MAGNUS Media’s exquisite lounge, the focal point where the company’s conviviality and business acumen come together in a relaxed social setting. The system serves as both a sound reinforcement system for live shows and also supports video playback and background/foreground music reproduction.

Anthony is known for his attention to detail and quality in all he does and those guiding principles helped define the MAGNUS business.

“A partnership with Meyer is great because by doing that we’re able to showcase to our clients what the best sound systems are out there,” Pimiento says. “If you’re going to embark on a world tour, on a US tour, on a Latin American tour, why not work with the best tools? Why not enhance the production to give your fans the best experience out there?”

The Meyer Sound installation at MAGNUS Media was initiated in large part by Anthony’s long-time touring FOH engineer, Jose Rivera, who recommended that the audio quality “at home” reflect what audiences experience at the concerts.

“Marc and Michel have a clear vision of where they want to go with their company,” says Rivera. “When they bring somebody here to sign with MAGNUS Media, they want that artist to get excited about being part of the MAGNUS family. It was important to Marc that whatever we do relating to audio be of the highest quality.”

The Meyer Sound system for the 150-person capacity lounge comprises two UPQ-1P loudspeakers, two UPJ-1P and one UPJunior VariO loudspeakers, one 1100-LFC low frequency control element, four MJF-208 stage monitors, and a Galileo loudspeaker management system with one Galileo 408 processor. The mixing console is a DiGiCo S21.

To date, MAGNUS Media has signed management and sponsorship agreements with an impressive roster of talent, including Alejandro Sanz, Gente de Zona, Jennifer Lopez, Chino y Nacho, producer Sergio George and radio personality Enrique Santos.

Meyer Sound LEO Family systems have been deployed for most of Marc Anthony’s arena shows over the past two years, both in the USA and in South America. A LEO Family system from VER Tour Sound is accompanying Anthony on his current 12-city, 14-show tour of arenas and very large theaters that launched in Las Vegas and wraps up in San Juan, Puerto Rico in December.

The lounge at MAGNUS Media also serves as a large, live recording space for use in conjunction with the adjacent recording studio. Two small isolation rooms double as songwriting rooms, with the main control room boasting an SSL AWS-900 mixing console and a complete Pro Tools system.

www.meyersound.com