Arthur Soh (Powersoft) with Fujii Shuzo (Audiobrains CEO)

Powersoft has appointed pro audio specialists Audiobrains as the company’s new Japanese distributor.

After initial discussions with Audiobrains’ sales and marketing representative, Shin Yamada, the deal was signed with CEO Fujii Shuzo and took effect from mid-June.

Audiobrains already has an A-list distribution portfolio, which includes Martin Audio, Symetrix and beyerdynamic, and they also enjoy dealer status for AVID consoles and d&b audiotechnik loudspeakers. Therefore the Powersoft acquisition completes an important part of the jigsaw.

“Powersoft fits comfortably into several professional sectors — both for touring and installation,” says Yamada. “This is a great opportunity and we are delighted to be representing the brand.”

Another key person in brokering the deal was Powersoft Regional Sales Manager, Arthur Soh.

“He opened door for us at Powersoft and talked at length both about opportunities in the Japanese market and the worldwide situation,” confirms the Audiobrains man.

“Audiobrains first expressed interest in Powersoft around two years ago during Frankfurt Prolight+Sound,” remembers Soh. “After months of evaluation and further discussion we decided to make the change of distributor.

“We believe that with their experience in the pro-audio market, we will be able to build our brand image and awareness in the Japanese market even more, and their strong contacts in the touring market will give us more exposure in the Japanese rental market.”

Although Powersoft already has good brand recognition in Japan, Shin Yamada believes there is plenty of scope for further exposure.

“The K and M series are already popular in the touring sector but I believe X and Ottocanali series will open new doors in installation and build the company’s reputation much further.”

Set up in in 2007 Audiobrains will waste no time in introducing the new products to its customer base. “I am excited by the potential of all products,” states Yamada, adding that they will embark on a series of roadshows, seminars and media exposure.

The company has already received full training from Powersoft’s Applications Engineer, Remo Orsoni, while Shin Yamada himself will conduct domestic customer training. Meanwhile, a Technical Support/ Application Engineer based in Singapore, will be supporting the APAC region with ongoing training and the company’s existing Sound School programme.

In conclusion, Shin Yamada states, “I strongly believe that Powersoft will drive our business forward to the next level, in terms of offering light weight, high powered solutions, with high quality DSP and digital audio streaming. This will give both the touring and installation sectors an opportunity to invest in advanced power and technology.”

www.powersoft-audio.com